Scientifically speaking, we see colors based on the light it absorbs from the color spectrum. The existence of the color blue in nature usually relies on chemistry, physics, or a combination of both sciences. While we may all agree that we often see the blue sky and ocean around us, have you ever seen other blue species of nature? These unique organisms leave us in awe yet are hard to find.

This article focuses on question one which speaks to where you rank in the market, which a great indicator of how much power you can command in the market. You have four choices, using Marketing Warfare you are either the Leader, Challenger, Niche or a Guerilla. At the start of any strategy definition, you should ask “where are we?” Here are four questions to be asking that force you to choose four possible solutions to each. Stay up to date with the latest practical scientific articles. The development of a successful BOS is the result of a calculated and detailed research supported by extensive analyses.

I’m a person always surrounded by my friends and I can’t live without it. But then sometimes I just want to be alone and be quiet for some reasons. Most of the time I am open to everyone but again there’s area in my life that I don’t want to share, need of privacy. I envious the people like gray because they can be alone, but I can too if I will.

I have been researching about color psychology for 2 years. There is this one thing that I am deeply curious about, that I cannot find the answer to. I consider myself to be a blue, but romance is something I do not have in me. On a side note, the psychology of colors is quite interesting to me, and I hope to incorporate it into more of my work. It is also one of the rare colors that is favored by people of all ages. While it can suggest professionalism and authority in one moment, in the other, it inspires friendliness and security.

The second is to keep innovating and create a new blue ocean. And the third way is to fight against the competition, to defend your market share. A company should know how to compete as well as how to create. As an integrated approach, blue ocean strategy shows how to align the three strategy propositions – value, profit, and people – to create a win-win outcome.

It presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. Not only the market share leader, but the perceived leader in the consumers’ mind. Identify and close leaks in service, experience or products. Challenge the culture to step it up to continually get better and stay ahead of the competitors. Keep an eye on your competitors moves—and adjust your own brand to ensure you defend against their attacks.

However, there is a large difference between these two approaches. Investopedia requires writers to use primary sources to support their work. These include white papers, blue ocean meaning government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate.

questions about media in the future, that Brand Leaders need to think about

As such, they should be interpreted in a way that makes sense to you. To learn more about how to interpret your dreams about the ocean, please read on. If you are struggling with a problem or feeling lost, dreams about the ocean can offer guidance and support. They can help us to access hidden parts of ourselves, find new solutions to old problems, and connect with our deepest desires. In terms of logos and brand identities, blue reflects a cool professionalism.

But this dream could also be a sign that you are feeling emotionally frozen. Perhaps you are holding onto something from the past that is preventing you from moving forward. Dreams about ocean storms can be interpreted in a number of ways. One possibility is that the dreamer is feeling overwhelmed by some aspect of their life.

Blue Ocean Strategy requires more than rethinking your business strategy. It is a first principles reset of your entire approach to business and marketing. Cirque du Soleil expanded their market to higher-spending consumers and secured a strong competitive advantage. This happened, for example, when Apple created its iTunes music download service in 2003. In a fiercely competitive saturated market, companies struggle to stay alive over the long-term.

At the same time, he did away with the clearance racks and coupons that attracted the company’s most loyal customers. Blue oceans are contrasted with “red oceans,” characterized by cutthroat competition and crowded markets. Dreams about oceans drying up can be symbolic of feelings of insecurity or anxiety about the future. The ocean is often seen as a representation of the subconscious mind, so a dream in which it dries up may suggest that you are no longer in touch with your deeper emotions and thoughts. Yes, numerous studies have been done about human color responses.

The leader uses defensive strategies

Everybody had become more aware of animal abuse, especially within the circus industry. One is by launching or introducing a completely new product, service, or concept. The authors were co-directors of the INSEAD Blue Ocean Strategy Institute.

blue ocean meaning

One marketing study found that color helps to improve brand recognition by up to 80 percent. Studies about the color blue have linked it with creativity and tranquility. Researchers believe this is due to the associations of blue with the sky, the sea and relaxing feelings. Blue is also perceived as “competent,” which would be valuable to a healthcare company’s image. Chan Kim & Renée Mauborgne coined the terms red and blue oceans to denote the market universe. The metaphor of red and blue oceans describes the market universe.

What Is The Meaning If You Dream About Fog?

They also were paradigmatic of burgeoning industries at the time that were later exemplified and emulated by others. The Wall Street Journal recommends Blue Ocean Strategy for the top manager. Are all the industries in existence today – the known market space. In red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Overall, blue ocean markets have several characteristics that innovators and entrepreneurs love. Blue ocean strategists recognize that market boundaries exist only in managers’ minds, and they do not let existing market structures limit their thinking.

blue ocean meaning

Holding the energy of water and the ocean, the energy of the Ocean Jasper meaning is a heart-opening stone that invites you to call love, kindness, and happiness into your life. Through its gentle energy, the Ocean Jasper crystal meaning offers a sense of comfort and empowerment that nurtures your soul. The ocean is a symbol of a family because it is deep and vast, just like the love and connection that family members share. In a dream about the ocean, the water can represent the emotions that bind us together. The ocean can also be a metaphor for fertility and abundance.


In fact, the word “blue” is sometimes used as a synonym for sad. Blue is currently considered one of the most demanding colors for web designers. Because of its common use, it has become too ordinary over time.

Then, yellow, and green wavelengths are also absorbed, leaving blue and violet, which have the shortest wavelengths of visible light, and are therefore able to penetrate deeper. Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne, reveal another way to innovate and grow. Blue ocean strategy is based on the simultaneous pursuit of differentiation AND low cost.

These are tricks that nature does for us to see the beauty of the color blue. What’s important is that we enjoy what we see, which is indeed a reward from nature. ’ are actually blue-toned purple, lavender, or even a cool-toned red.